Spoleto Festival
For more than six decades, the Festival dei Due Mondi di Spoleto represents an authentic celebration of performance art, a crossroads of cultures that embraces opera, music, dance, theater and visual arts from every corner of the globe.
With more than 600 artists involved and 60 shows located in 20 suggestive locations in 17 days, this ancient festival is a real treasure chest of unique artistic experiences.
And yet, his online presence didn't fully reflect that prestige. The site needed to be renewed to enhance the entire program and preserve the immense archive of past editionsi. Miramedia has been called upon to restore the right digital position to this Italian cultural excellence, at the height of its worldwide fame.
Services
Il nostro contributo
Customer Directions
Perché Rebuilding Sisma Project
Project phases
Le fasi del Progetto
The initial situation saw the presence of a relatively recent website created in WordPress to manage the 2022 editions, as well as individual sites for each edition from 2021 to 2008. These sites were built with obsolete technologies (ASP, Flash), some of them no longer working and many not responsive. There was no interconnection between the various editions, making it impossible to search for information and navigate through all the editions.
One of the most significant problems concerned the number of external plug-ins that the WordPress site of the current edition had to include to perform the functions requested by the staff responsible for inserting the events. Since WordPress is an open source platform, security vulnerabilities are known to be resolved with continuous updates. However, these updates do not always match those of the plug-in developers, exposing the Festival site to security risks that could have compromised the Festival's success. From this point of view, Webflow represents a much safer and more reliable platform, following the international SOC2 TypeII protocols and being compliant with CCPA and GDPR regulations [Links]
An additional need was to respond quickly and promptly to requests for additional implementations of pages and functionalities requested by the organizational and marketing team. The lack of flexibility of WordPress in this area requires the modification of the template's source codes by developers with deep knowledge of WordPress, representing a cost and causing delays and blocks in the work of the team that needs to enter information on the site on a daily basis.
The solution proposed by Miramedia was to migrate all the events of the old editions and the entire site from WordPress to Webflow, allowing all the Festival's historical heritage to be contained within a more efficient and secure technological platform. In addition to the migration, a complete graphic redesign of the site was carried out. The pages have been redesigned with a modern, intuitive and responsive design, ensuring optimal navigation on any device. The aesthetics of the site have been taken care of down to the smallest detail to reflect the artistic and cultural identity of the Festival, while improving the user experience and the ease of access to information.
In addition to the most sought after pages such as Calendar, Program and Ticket Office, the site also includes pages that represent the history of the Festival of Two Worlds, guides and itineraries recommended for discovering the beauty of Spoleto and surrounding places, pages dedicated to the organization, sponsors and patrons who contribute to the success and success of the festival, appreciated every year by Italian and foreign audiences. The benefits of collecting all previous editions on a single site have also had a very positive impact on indexing by search engines, which were provided with a sitemap with more than 4700 pages. Visits, both from Italy and abroad, the number of pages per visit, the average time spent on the pages and the number of conversions have increased significantly. Everything is naturally measurable with analysis systems, including the number of clicks on the 'buy', 'book' buttons and the subsequent communication with the ticketing platform.
The project to reorganize the Spoleto Festival site has led to a more efficient, secure platform and much more user-friendly management by the organizers and the editorial staff of the Festival. The migration to Webflow and the complete graphic redesign have made it possible to meet the needs of the organizational and marketing team, while improving security and indexing on search engines. The new site not only offers a better user experience, but also preserves the Festival's historical heritage, contributing to its continued success.
