Molteni Varnici
Molteni Vernici, historic Italian company that produces special paints and luxury finishes for interior design, has started a strategic partnership with Miramedia, because they are certified as Webflow Experts.
This collaboration led to the migration of their site from Adobe Muse to Webflow and to three subsequent redesigns.
With a combination of artisanal tradition, design, technology and innovation, Molteni Vernici creates excellent Made in Italy products, which range from customized paints to elegant finishes for unique sensory experiences.
Recognized with the prestigious Compasso d'Oro, the company offers tailor-made solutions to international architecture firms, designers, brands and contractors.
Services
Il nostro contributo
Customer Directions
Perché Rebuilding Sisma Project
Project phases
Le fasi del Progetto
The first step was to fully understand how to deal with the renovation of a complex website like that of Molteni Vernici. The site included important archives to be reorganized into interconnected databases. Our analysis revealed the need to manage 50 different collections, more than 200 products in portfolios with more than 1000 color variations, all presented in five languages. We also considered managing more than 140 moodboards, more than 200 news per language and a press area with articles from the major Architecture and Design magazines.
Using Webflow's advanced features and the expertise of our team, we migrated and reorganized all content efficiently. The challenge was to structure the site from day one to avoid remakes that could have compromised ranking and indexing. We have created interconnected databases to manage the significant amount of information and ensure a clear and accessible presentation.
The design selected by Molteni Vernici has been reflected in the various static and dynamic pages of the site. The result was an elegant and functional site, which today has more than 3500 pages. Each page has been designed to reflect the visual identity of Molteni Vernici, ensuring consistency and an optimal user experience. Webflow has allowed us to have the necessary flexibility to customize the design in line with the customer's needs.
A specific activity was dedicated to the optimization of indexing and ranking on search engines. We have implemented advanced SEO techniques to improve the visibility of the site and maintain its positioning on search engines. These efforts have led to significant results over time, increasing organic traffic and supporting the online shop, where Molteni Vernici sells specific kits for Architects, Designers and Craftsmen in the sector looking for modern and particularly refined and current finishes.
Thanks to the advanced features of Webflow, the Molteni Vernici site is highly scalable and allows fluid collaboration between the internal team of editors and MIRAMEDIA. Webflow offers an intuitive and powerful CMS, which allows the Molteni Vernici team to update the contents independently, maintaining the flexibility necessary to adapt to the company's evolving needs. Our agency continues to provide support to develop new features requested by the customer or offered by integrations with external platforms. This continuous collaboration ensures that the site always stays up to date with trends, performs and in line with the strategic objectives of Molteni Vernici.
The collaboration with Molteni Vernici has demonstrated our ability to manage complex projects and to provide customized and high-quality web solutions. Thanks to our expertise, the Molteni Vernici site has become a powerful communication and sales tool, improving brand visibility and facilitating the management of information and content. MIRAMEDIA continues to be a reliable and strategic partner, supporting Molteni Vernici in all its digital needs.
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