In an ever-changing world of work, companies must be ready to adapt quickly.
Lattice (S.Francisco), a leader in the HR software sector, has faced this challenge by transforming not only its product, but also its online presence.
The result? An impressive case study that demonstrates the power of Webflow in revolutionizing digital marketing.
We invite you to watch the video that accompanies this article, where the leaders of Lattice share their experience of transformation with Webflow.
Their words offer a unique and inspirational perspective that goes beyond what we can capture in this text.
From Talent Management Tool to Complete HR Platform
Elizabeth Walton Egan, Chief Marketing Officer at Lattice, stresses the importance of change: “If we've learned anything in the last five years, it's that change is the only constant.” Lattice started as a talent management tool, but with the massive transformation of the HR sector, the company had to evolve. “We were really at a turning point. We needed to rethink and bring to market an entire end-to-end platform to drive performance,” explains Egan.
The Web Site: Heart of the Marketing Strategy
To tell this new story, Lattice had to rethink the heart of its brand: the website. Jake Hughes, Senior Manager of Growth Marketing, highlights the importance of Lattice.com: “It touches every part of our marketing funnel. It's where people discover who we are for the first time, it's a place where we win new business, and then it's a place where our customers can come and really get the most out of their HR strategy.”
The Challenges of the Past
Before Webflow, the Lattice team was constantly making creative compromises. Alice Bybee, Director of Brand Design, says: “With our previous web solution, we constantly had to make creative compromises. We couldn't take risks, we couldn't innovate, and we kept running into these walls where we couldn't build what we had imagined.” Hughes adds: “It was frustrating for everyone. It was too hard to try new things.”
The Turning Point with Webflow
The adoption of Webflow represented a turning point for Lattice. Bybee describes the experience as “a moment of enlightenment.” With Webflow, the team can now build exactly what they're designing, pixel by pixel. Hughes highlights the advantages in terms of speed and flexibility: “And because Webflow is visual, the marketing team is able to launch new experiences quickly. We are no longer held back by really long development times.”
Concrete Results
The benefits of adopting Webflow have been tangible and significant. Egan lists the results: “We've improved organic traffic, we've increased our SEO, we've improved our conversion rate on the website.” For a CMO, these are high-impact results, meaning that Lattice is reaching a wider audience.
Beyond Numbers: Team Empowerment
But the benefits go beyond simple numbers. Bybee highlights how Webflow changed the way the team creates: “Being able to create what we had imagined, what we had designed, was a complete paradigm shift.” This power and flexibility have completely transformed the way the team is able to create, allowing them to build a world-class brand.
Prepare for the Future
Egan concludes by stressing how Webflow not only helps Lattice navigate unprecedented moments of change, but also allows their team to be prepared for whatever the future may bring. “Webflow allows us to take advantage of that inspiration and bring our new vision of work to the world.”
The case of Lattice clearly demonstrates how the adoption of a no-code platform like Webflow can transform not only a website, but a company's entire marketing strategy. It allows teams to be more agile, innovative and responsive, preparing them to face the constantly evolving challenges of the digital world.
For companies looking to boost their digital marketing, the message is clear: with the right tools, such as Webflow, it is possible to unlock new levels of creativity, efficiency and success. The future of digital marketing is here, and it's no-code.
We invite you to watch the full video to fully immerse yourself in the Lattice experience. Direct testimonials from company leaders offer valuable insights and inspiration that every marketer should see.
Don't miss this opportunity to learn from a real success story.