The first step was to interpret and translate the real needs of the customer. Although the initial request was to increase site visits, we highlighted that the company actually needed a more sophisticated approach to the Web. This included increasing brand awareness, improving the style and content of the site's pages, identifying strategic keywords to improve search engine rankings and the relative conversion of visitors into qualified leads. We have therefore redefined the objectives to create an integrated and comprehensive strategy.

To achieve the set objectives, we have reorganized the presentation of the product portfolio and redesigned the structure and style of the site using Webflow. The interface has been made more intuitive and attractive, making it easier to navigate and access information. We have also integrated the Shopify platform to manage a professional shopping cart for the sale of printer consumables, improving the online shopping experience.

To complete the brand awareness and lead generation activities, we conducted PPC campaigns aimed at Google Ads and Facebook Ads. These campaigns solicited potential new leads, both from users looking for specific equipment on Google, and from audience categories on social media. The goal was to reach a wide audience and attract qualified users interested in the products offered by the company.

With the company's desire to expand to international European and Mediterranean markets, we have localized the site in English and conducted specific geolocalized campaigns. This has further expanded the user base and increased the generation of qualified leads from abroad, which the sales department then managed and transformed into sales. The localization of the site played a crucial role in the company's international success.

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